1) How did you come across Borders.co.uk? 2) Have you visited the site before? 3) If yes, how often do you visit? 4) Please rate the following elements of the site, 1=poor, 5=excellent
Overall design 1 2 3 4 5 Predictive search (if used) 1 2 3 4 5 Search results 1 2 3 4 5 Speed of download 1 2 3 4 5 Ease of navigation/moving around the site 1 2 3 4 5 Product page layout 1 2 3 4 5 Way product categories are displayed 1 2 3 4 5 Homepage content (e.g. products, features, graphics) 1 2 3 4 5 Homepage layout 1 2 3 4 5 Spookily Accurate Book Suggestor (if used) 1 2 3 4 5 5) What have you used the site for? (select all that apply) General Browsing Looking for inspiration for next book/CD/DVD Searching for a specific title Choosing a gift Researching best product price Watching Borders TV Visiting the blogs & forums Other (please state) 6) Which types of products did you look at? (select all that apply) Fiction books Non-fiction books Children’s books Music CDs Audio books Film/TV DVDs Music DVDs Other (please specify) 7) If looking for something specific, did you find what you were looking for? 8) If no, was this down to: 9) What would you like to see more of on the site? (select all that apply) Product choice Store information Forum activity Blogs Videos Discounts / special offers Competitions Feature pages (i.e. Banned Books) Product reviews Product information Advanced search 10) Which of the following would make you more likely to shop at Borders.co.uk? (select all that apply) Wider range of books Wider range of CDs Wider range of DVDs Additional products, (e.g. e-book reader, stationary, etc.) Cheaper prices More product information More general information (e.g. delivery, availability, security information, etc.) Greater knowledge of/confidence in the brand 11) Which other sites do you regularly visit / shop from? Amazon.co.uk BookBlog.net LoveReading.co.uk Independent.co.uk Times Online Guardian Alibris Mills and Boon Book Depository Abebooks Blackwells.co.uk Tesco.com WHSmith.co.uk Waterstones.com Play.com I don’t visit or shop from any of these Other (please specify) 12) If you could change one thing about Borders.co.uk, what would it be? 13) Are you male or female? 14) Which age group are you in? Under 18 18-24 25-34 35-44 45-54 55-64 65+ 15) What are your main interests? Popular fiction Languages Education Pets and Animals Music and Entertainment Travel Computing and Technology Science Business Home and Garden Children and Family Sport Health and Wellbeing Shopping Cookery Other (please specify) 16) Do you have a Borders high street store within 10 miles of where you live? If so, which one? 17) Which of the following would best describe you? First Name Last Name Email Postcode
Borders UK Ltd