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A Complaint is a Gift: Using Customer Feedback as a Strategic Tool

by Janelle Barlow and Claus Moller

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A Complaint is a Gift: Using Customer Feedback as a Strategic Tool

This work demonstrates how companies can use complaints as a strategic tool to actually increase business. It offers a complete Complaints Policy that readers can implement in their companies and presents numerous real-life examples of good (and poor) complaint handling.

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ISBN

9781881052814

Published
February 1st 1996 by Berrett-Koehler
Category
Customer Services
Number of pages
200
County of origin
UNITED STATES
Dimensions
279 x 215

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