This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

Leaders who create execution cultures focus on five key items: specific priorities for their businesses; assigning the right projects to the most competent people; setting milestones with regular reviews; measuring performances; and linking everything from priorities to external information.

A guide to managing creativity in a business environment. It demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.

In this text, the author outlines his scenaric approach to developing a strategic vision for businesses, drawing on work done for institutions and companies such as the White House, EPA and the International Stock Exchange.

Provides details about building organizations that prosper long into the twenty-first century and beyond, and also about visionary companies. This book contains specific examples and is organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at various levels.