Everyone has the potential to be brilliant at selling. Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Free from trademarked sales processes and models, you'll read sound advice from sales professionals who know exactly what works and what doesn't in the real world. As well as all the key selling skills, you'll find out exactly what it takes to get the mindset and attitude of a brilliant sales person you'll discover you can sell anything you want and targets are always achievable. It's easy if you know how! *Plan *Persuade *Negotiate *Collaborate *Sell! Outstanding features: How to influence anyone - includes building credibility (through knowledge, personal impact, preparation, managing meetings, etc) and establishing rapport (match, pace and lead body language, voice and words, etc) Give before getting - to establish strong and long-lasting customer relationships. Truly understand what your customer wants and how to put this into practice.