Consumer Behaviour: A European Perspective

Profiling 21 hugely successful global brands, this book explores how they came to have such international prominence. From Adidas to Sony, spanning four continents, these inspiring profiles uncover the remarkable stories behind well-known brands.

Brands are dead. Advertising no longer works. Weaned on cable TV, and the Internet, the short-attention-span generation has become immune to marketing. Or so we're told. This work argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest.

What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.

Offering tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, this guide helps readers put together a winning marketing strategy and turn their plans in to profit.

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit surprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.

Highlights the important change needed to sell and win business in a more sophisticated and competitive marketplace. This title gives practical advice on how to: get a sale when your service is not the cheapest; turn your customer into an ambassador; build a positive attitude; and beat the competition close a sale.

The rules of selling rarely change. In some areas of business fashions and buzzwords come and go at the speed of light, but in sales there is a gold standard that changes little over time. This book describes that gold standard for you. Once learnt, The Secrets of Selling will stay with you for life you'll wonder what you ever did without them. This is an extremely practical book with advice that

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides ...

Introduces simple promotional product strategies that help to increase sales and profits. This title helps business owners and marketers discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with promotional products.