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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
by David Pinder, Cindy Barnes and Helen Blake
£29.95
- Paperback book
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering Your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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- ISBN
9780749455125
- Published
- October 3rd 2009 by Kogan Page Ltd
- Category
- Customer Services
- Number of pages
- 232
- County of origin
- UNITED KINGDOM
- Dimensions
- 234 x 153
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