Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value.

This updated and expanded edition demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize its chances of success. It cites research and showcases innovative practices at major companies and outlines specific strategies.

Provides details about building organizations that prosper long into the twenty-first century and beyond, and also about visionary companies. This book contains specific examples and is organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at various levels.

1195/1500

For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer ...

Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.