Your basket is currently empty
Free UK delivery to stores and on orders over £20.00
Culture and Positioning as Determinants of Strategy: Personality and the Business Organization
by Tony Ellson
£64.00
- Hardback book
- Dispatched within 14 days
- Free UK delivery
Would you prefer a different copy or edition?
Culture and Positioning as Determinants of Strategy: Personality and the Business Organization
This work offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. A case study is used to illustrate contemporary business and practice.
Top reviews
What's your view? Write a review for Culture and Positioning as Determinants of Strategy: Personality and the Business Organization
- ISBN
9781403917515
- Published
- March 16th 2004 by Palgrave Macmillan
- Category
- Business Strategy
- Number of pages
- 270
- County of origin
- UNITED KINGDOM
- Dimensions
- 230 x 150
Borders UK LtdRegistered office: 120 Charing Cross Road, London WC2H 0JR
VAT No: 6500723719
