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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
by Abaete De Azevedo and Ricardo Pomeranz
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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
This is a hands-on guide to the next generation of customer relationship marketing Rapp Collins, one of the world's leading direct marketing agencies, delivers a breakthrough guidebook for modern direct marketing. Customer Obsession shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers. Abaete de Azevedo and Ricardo Pomeranz, top leaders at Rapp Collins, share insider details from their consumer-relationship methodology that will dramatically improve the direct marketing strategy in every kind of company.
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- ISBN
9780071497046
- Published
- November 15th 2008 by McGraw-Hill Education - Europe
- Category
- Customer Services
- Number of pages
- 240
- County of origin
- UNITED STATES
- Dimensions
- 236 x 160
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