Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'.

A critical guide for designers, writers, editors and students.

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

In a market saturated with brands, companies seek new ways to stand out; this book shows how to generate emotional heat within the customer.

The Principles of Organizing Type. The underlying concepts of grid system organization and the interrelationship of typographical elements.