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Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Alina R. Wheeler

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Praise for previous editions of Designing Brand Identity : 'An inspiring and powerful toolkit' - The Marketer . 'Alina Wheeler provides a practical structure for the brand building process' - Al Ries, coauthor, Positioning . 'Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies' - Marty Neumeier, author, The Brand Gap . 'A valued reference book for all members of the branding team' - Communication Arts .

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ISBN

9780470401422

Published
September 10th 2009 by John Wiley and Sons Ltd
Category
General
Number of pages
320
County of origin
UNITED KINGDOM
Dimensions
280 x 224