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Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
£10.39
£12.99
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You save £2.60 (20%)
- Paperback book
- Dispatch on 21st Jan 2010
- Free UK delivery to your local store
Drive: The Surprising Truth About What Motivates Us
We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.
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- ISBN
9781847677686
- Published
- January 21st 2010 by Canongate Books Ltd
- Category
- Assertiveness, Motivation & Self-Esteem
- Number of pages
- 320
- County of origin
- UNITED KINGDOM
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