The author provides simple tools, techniques and processes for people and teams to use and adapt for day to day profits. The author has based this book on his personal experiences as head of Jaguar Cars UK and his senior positions in Ford and Alfa Romeo. He now runs his own successful consultancy business. The book provides practical tools and strategies which can be adapted for the reader's own business needs. This book expertly combines a theoretical approach with useful practical strategies for the modern business. This essential new book identifies how to establish a 'Twin Hat' organization that drives growth without confusing employees or losing focus on delivering day to day revenues and profits. It identifies from personal experience what works in practice.
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