This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

1195/1500

For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer ...

Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

The 80/20 principle - the fact that 80 per cent of results flow from 20 per cent of causes - is the one true principle of highly effective people and organisations. This work shows how you can achieve much more with much less effort, time and resources, simply by concentrating on that all-important 20 per cent.