A distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller.

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces.

Among this collection of surprising, controversial and politically-incorrect American ads of the 1940s, readers can also find familiar products that haven't changed at all over the years, including Dole pineapples and Campbell's soup.

A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

A step-by-step guide to writing copy that sells.