Helps companies create stronger brands by offering real substance. This book offers step-by-step considerations, and a five-phase process for creating and implementing effective brand identity. It contains the tools needed, whether a brand manager, marketer, or designer, when creating or managing a brand. It includes various full-color examples.

A resource for all creative service professionals on how to run a smooth, effective and lucrative business.

A collection featuring one of the most innovative and controversial of contemporary graphic designers. Carson's career is documented with emphasis on his desire to forge a new aesthetic. This extended edition includes new illustrations and a discussion of the concept of the end of print.

With 100,000 copies sold, Graphic Design Cookbook is one of the most useful all-purpose resources for designers and anyone who wants to create a dynamic layout for magazines, newsletters, books, posters, or other media.

The ultimate compendium of graphic and typographic idea generators for designers, illustrators, art directors, students and creative professionals.