Paradoxes and Anomalies of Economic Life. Classic text book study of behavioural economics.

Takes the reader on a journey of scientific discovery through a series of case studies, demonstrating what many of us have long suspected: emotions are not a luxury, they are essential to rational thinking and to normal social behaviour.

Introduces the reader to the niceties of samples (random or stratified random), averages (mean, median or modal), errors (probable, standard or unintentional), graphs, indexes, and other tools of democratic persuasion.

Helps readers to think critically, using examples from the weird claims and beliefs that abound in our culture to demonstrate the sound evaluation of any claim. This text focuses on types of logical arguments and proofs, making it a versatile supplement for logic, critical thinking, philosophy of science, or any other science appreciation courses.

This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes benefits in situations of having only limited knowledge.