This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

Few of us are armed with the powerful negotiation skills that prevent stubborn haggling and ensure mutual problem-solving. This title presents a few easily remembered principles that will guide readers to success, no matter what the other side does or whatever dirty tricks they resort to.

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The 80/20 principle - the fact that 80 per cent of results flow from 20 per cent of causes - is the one true principle of highly effective people and organisations. This work shows how you can achieve much more with much less effort, time and resources, simply by concentrating on that all-important 20 per cent.