A special 15th anniversary edition of this principle-centred approach for solving personal and professional problems.

Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

A parable that helps you love the work you do - even if you can't always do work that you love.

Tells a story of four characters who live in a maze and look for cheese to nourish them. Cheese is a metaphor for what you want to have in your life - whether it is a good job, a loving relationship, money or a possession. And the maze is where you look for what you want - the organization you work for in, or the family or community you live in.

Describing himself as a visual jackdaw , master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.