Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.

The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. This book gives an account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness.

Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young children into consumers.

Assuming readers know the basic techniques of data mining, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases.

This edition shows why most change efforts don't work and explains how to redesign organizations to succeed. It also shows the reader how to take structural laws into account when they restructure their own organizations, so changes they attempt to make do succeed, and they can achieve their goals.

Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies in activities and in the way they relate to each other, to supplier activities, and to customer activities.