This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

Provides an exploration into the dimensions of mental models. This is a guide to help you understand the patterns you recognize and critically-when those patterns serve you well, when they don't, and what you can do about it. It is about getting better at making sense of the world.

Examines the role that social capital plays in organizations. This book argues that social capital is integral to business life and that without it cooperative action isn't possible. It identifies the social elements that contribute to innovation and productivity, and reveals the benefits that derive from investments in social capital.

Shows how a new breed of company is reinventing the rules of competition, dominating its market by choosing one of three values: best total cost, best product, or best total solution. This text demonstrates how this concept works.

Provides an action plan for any company or individual intent on becoming and staying an industry revolutionary. This book argues that the fundamental challenge companies face is reinventing themselves and their industries, not just in times of crisis - but continually.

Whether you work as a consultant or you work with consultants, this practical guide helps to discover how consulting influences your business- and real life-decisions and those of others. It is packed with: sample scenarios; case studies; client-consultant dialogues; hands-on tools; action plans; and implementation checklists.