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Marketing: An Introduction AND MyMarketingLab with E-Book Student Access Code Card for Marketing, an Introduction Mixed media by

Marketing: An Introduction AND MyMarketingLab with E-Book Student Access Code Card for Marketing, an Introduction

by Philip Kotler, Gary Armstrong and Prentice Hall

£46.99
  • Mixed media Mixed media
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Marketing: An Introduction AND MyMarketingLab with E-Book Student Access Code Card for Marketing, an Introduction

For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

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ISBN

9781408222003

Published
October 30th 2008 by Pearson Education Limited
Category
General
County of origin
UNITED KINGDOM
Dimensions
276 x 219