Your basket is currently empty
Free UK delivery to stores and on orders over £20.00
Marketing and Entrepreneurship in SMEs (Small and Medium Enterprises): An Innovative Approach
by etc., David Carson, Pauric McGowan, Stanley Cromie and Jimmy Hill
£47.99
- Paperback book
- Dispatched within 10 days
- Free UK delivery
Would you prefer a different copy or edition?
Marketing and Entrepreneurship in SMEs (Small and Medium Enterprises): An Innovative Approach
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
Top reviews
What's your view? Write a review for Marketing and Entrepreneurship in SMEs (Small and Medium Enterprises): An Innovative Approach
- ISBN
9780131509702
- Published
- April 25th 1995 by Pearson Education (US)
- Category
- Sales & Marketing Management
- Number of pages
- 312
- County of origin
- UNITED STATES
- Dimensions
- 234 x 172
Borders UK LtdRegistered office: 120 Charing Cross Road, London WC2H 0JR
VAT No: 6500723719
