Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).
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- ISBN
9780470057094
- Published
- March 7th 2008 by John Wiley and Sons Ltd
- Category
- General
- Number of pages
- 368
- County of origin
- UNITED KINGDOM
- Dimensions
- 236 x 189