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Marketing for Engineers, Scientists and Technologists Paperback book by

Marketing for Engineers, Scientists and Technologists

by Tony Curtis

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Marketing for Engineers, Scientists and Technologists

Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).

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ISBN

9780470057094

Published
March 7th 2008 by John Wiley and Sons Ltd
Category
General
Number of pages
368
County of origin
UNITED KINGDOM
Dimensions
236 x 189