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Marketing in a Nutshell: Key Concepts for Non-specialists
by Malcolm McDonald and Mike Meldrum
£19.54
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You save £3.45 (15%)
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Marketing in a Nutshell: Key Concepts for Non-specialists
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice. This title includes concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques. It provides credible and expert marketing insights from leading marketing consultants especially for non-specialists.
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- ISBN
9780750681339
- Published
- January 9th 2007 by Elsevier Science & Technology
- Category
- General
- Number of pages
- 320
- County of origin
- UNITED KINGDOM
- Dimensions
- 156 x 234
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