Written by the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard , this book explains how the search industry is changing the way we live in profound and unpredictable ways. It contains interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin.

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.

Demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers, and invested aggressively in new technologies still lost their market dominance. Drawing on patterns of innovation in a variety of industries, this book argues that good business practices can, nevertheless, weaken a great firm.

A guide to fostering creativity and business innovation, this title shows how an individual can become an experienced architect, storyteller, caregiver or cross-pollinator... just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems.