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Never Mind the Sizzle... Where's the Sausage?: Branding Based on Substance Not Spin
by David Taylor
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You save £2.00 (20%)
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Never Mind the Sizzle... Where's the Sausage?: Branding Based on Substance Not Spin
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com!
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- ISBN
9781841127699
- Published
- September 7th 2007 by John Wiley and Sons Ltd
- Category
- Sales & Marketing Management
- Number of pages
- 162
- County of origin
- UNITED KINGDOM
- Dimensions
- 215 x 137
Borders UK LtdRegistered office: 120 Charing Cross Road, London WC2H 0JR
VAT No: 6500723719
