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Persuading People: An Introduction to Rhetoric

Persuading People: An Introduction to Rhetoric

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Synopsis

This book suggests ways of actively enhancing the persuasive skills of the student or general reader, through insights gained from analysing ancient and modern rhetoric. It shows persuaders 'matching and moment' as they woo or provoke an audience, engage emotion, locate issues and construct arguments, and provides 'hands on' opportunities for experimenting with style and content. Combining theory and practice, this updated second edition makes extensive use of both contemporary and earlier examples to support its own persuasive aims and responsibilities to its audience.
ISBN-13

9781403921826

Publisher
Palgrave Macmillan
Publication date
April 28th, 2005
Number of pages
240
Category
General

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