This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

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For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer ...

Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others.