Loading... Please wait...

Free UK delivery to stores and on orders over £20.00

Add Reading the Popular Paperback book by  to your basket Add Reading the Popular Paperback book by  to your wishlist
Reading the Popular Paperback book by

Reading the Popular

by John Fiske

£16.99
  • Paperback book Paperback book
  • IN STOCK - usually dispatches within 24 hours IN STOCK - usually dispatches within 24 hours
  • Free UK delivery to your local store Free UK delivery to your local store

Would you prefer a different copy or edition?

Reading the Popular

'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular texts to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. refutes the theory that a mass audience mindlessly consumes every product it is offered.

Top reviews

What's your view? Write a review for Reading the Popular

ISBN

9780415078757

Published
August 24th 1989 by Taylor & Francis Ltd
Category
General
Number of pages
240
County of origin
UNITED KINGDOM
Dimensions
216 x 138

See more products with these tags:

Powered by Borders' Spookily Accurate Book SuggestionsIf you enjoyed 'Reading the Popular', you may also like these:

Orientalism a Paperback book  by Edward W. Said

Orientalismby Edward W. Said

  • Paperback book Paperback book
  • IN STOCK
  • £8.24 £10.99
    You save £2.75 (25%)
  • Add Orientalism to your basket
  • Add Orientalism to your wishlist
Cultural Theory and Popular Culture a Paperback book  by John Storey

Cultural Theory and Popular Cultureby John Storey

  • Paperback book Paperback book
  • IN STOCK
  • £28.99
  • Add Cultural Theory and Popular Culture to your basket
  • Add Cultural Theory and Popular Culture to your wishlist
Representations Of The Intellectual a Paperback book  by Edward W. Said

Representations Of The Intellectualby Edward W. Said

  • Paperback book Paperback book
  • Stock currently unavailable
  • £6.39 £7.99
    You save £1.60 (20%)
  • Add Representations Of The Intellectual to your basket
  • Add Representations Of The Intellectual to your wishlist
The Cultural Studies Reader a Paperback book  by

The Cultural Studies Reader

  • Paperback book Paperback book
  • IN STOCK
  • £22.99
  • Add The Cultural Studies Reader to your basket
  • Add The Cultural Studies Reader to your wishlist
Subculture a Paperback book  by Dick Hebdige

Subcultureby Dick Hebdige

  • Paperback book Paperback book
  • IN STOCK
  • £15.99
  • Add Subculture to your basket
  • Add Subculture to your wishlist
Location of Culture RC a Paperback book  by Bhabha

Location of Culture RCby Bhabha

  • Paperback book Paperback book
  • IN STOCK
  • £12.99
  • Add Location of Culture RC to your basket
  • Add Location of Culture RC to your wishlist