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Relationship Marketing: Text and Cases (Cim Professional Development S.)
by Moira Clark, Martin Christopher, Adrian Payne and Helen Peck
£40.99
- Hardback book
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Relationship Marketing: Text and Cases (Cim Professional Development S.)
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside Relationship Marketing : bringing quality, customer service and marketing together' and Relationship Marketing for Competitive Advantage : winning and keeping customers', this new title provides readers with insights into marketing in the 21st century. A major addition to relationship marketing literature, it supports the relationship marketing titles that we already publish successfully. The author team is amongst the UK's leading authorities in the sector.
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- ISBN
9780750636261
- Published
- May 13th 1999 by Elsevier Science & Technology
- Category
- Sales & Marketing Management
- Number of pages
- 509
- County of origin
- UNITED KINGDOM
- Dimensions
- 234 x 156
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