This book charts the history of design and advertising over the last forty years. Covering a range of design disciplines - including graphic design, press advertising, radio and television, new media and retail packaging - a narrative-style essay sets out the historical framework and describes the main developments in design practice since the 1960s. The material in the book is drawn from the extensive archives of the London-based organisation, Design and Art Direction (D&AD), one of the world's leading bodies representing the creative industries of design and advertising. Rewind charts the history of design and advertising over the last forty years. The book covers a broad range of design disciplines - including graphic design, press advertising, radio and television, new media and retail packaging. A narrative style essay discusses the over-arching social and cultural themes, historical frameworks and developments in design practice from the 1960s to the present day, including the golden age of television advertising in the 1970s and the more recent emergence of new media in design and advertising of the 1990s. Leading practitioners in the design world have each contributed texts