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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy Hardback book by

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

by David H. Maister

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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

We often (or even usually) know what we should be doing in both our personal and professional life. We also know why we should be doing it and (often) how to do it. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers, and organisations can overcome the temptations of the short-term and actually do what they already know is good for them.

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ISBN

9780979845710

Published
May 14th 2008 by The Spangle Press
Category
Business Strategy
Number of pages
275
County of origin
UNITED STATES
Dimensions
230 x 155

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