This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

Asking questions about human motivation and living and reaching some conclusions, this book aims to be at the heart of things we see and do and the subjects that bedevil us: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams.

Intuition is not some magical property that arises unbidden from the depths of our mind. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life.

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

This work dissects our unceasing daily struggle to squeeze as much as we can - but never enough - into the 1440 minutes of each day. Speed is the key strategy for saving time, and James Gleick shows us how in just about every area, speed has become the experience we all have in common.

Putting forward an alternative to the endless complaints about reality TV, throwaway movies and violent video games, this book shows that mass culture is actually more sophisticated and challenging than ever before.