Few of us are armed with the powerful negotiation skills that prevent stubborn haggling and ensure mutual problem-solving. This title presents a few easily remembered principles that will guide readers to success, no matter what the other side does or whatever dirty tricks they resort to.

Talks about Solution Selling - a comprehensive sales and sales management process.

Tells a story of four characters who live in a maze and look for cheese to nourish them. Cheese is a metaphor for what you want to have in your life - whether it is a good job, a loving relationship, money or a possession. And the maze is where you look for what you want - the organization you work for in, or the family or community you live in.

Can a good company become a great one and, if so, how? After a five-year research project, the author concludes that good to great can and does happen. Here, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.

Starting from the assumption that people are every company's most important resource, this book sets out three simple steps to getting the best from them and making every company run more efficiently.