This is a powerful and inventive guide to creating irrationally loyal customers. There are a mountain of books about customer service, but very few as provocative and innovative as Take Their Breath Away . This practical book shows how to create and implement cutting-edge, inspiring concepts that raise the bar for the customer experience and help make the customer the central focus of the organization. This ingenious, real-world guide explores a variety of exciting, creative customer experience ideas using examples from remarkable customer-centric organizations. The key to a successful enterprise is value-added service, but the secret to great customer service is surprising customers with a value-unique experience. Take Their Breath Away provides ideas and insights for all who want to create a stunning, mind-blowing customer experience. This is not about 'wow'; it's about 'whoa!'. Chip R. Bell (Dallas, TX) is founder and Senior Partner of The Chip Bell Group, a consulting firm that assists organizations in creating sustainable long-term customer devotion. He has served as a consultant or trainer to such major brands as Ritz-Carlton, Microsoft, and GE. John R. Patterson (Atlanta, GA) is founder and President of Progressive Insights, a Chip Bell Group alliance partner. With over 20 years of leadership experience, his consulting practice focuses on helping organizations create and sustain incredible customer experiences.