A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

Looks at the history of advertising. This book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. It helps you learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

A good slogan can help you boost your sales. This book serves as a resource for those needing instant access to the key phrases, slogans, and attention grabbers that can gain more attention and sell more product. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, and, 180 phrases related to price.

Starting from the premise that customers are behaving more like cats than Pavlov's dogs, this book examines how media undermines the effectiveness of mass marketing models. It shows how this paradigm shift creates an unprecedented opportunity for businesses to redefine how they communicate with customers.