This text is loosely organized along the lines of a traditional case study in the branch of economics called industrial organization. After background on microeconomic models and the technology of the Internet, chapters deal with the structure of the e-commerce marketplace, firm strategy, and more.
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- ISBN
9780324133813
- Published
- April 11th 2003 by Cengage Learning
- Category
- E-Commerce
- Number of pages
- 504
- County of origin
- UNITED STATES
- Dimensions
- 279 x 216