The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry

Nordic National Cinemas explores the film histories and cultures of Denmark, Finland, Norway, Iceland and Sweden. The authors trace the twentieth-century development of each country's domestic film production and audiences.

Takes readers through the components of film marketing. From creative strategy, market research, and advertising to publicity, product placement, and distribution to theaters, it covers various things film professionals need to know to mount a successful marketing campaign.

Shows how, in the hands of notorious Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, the publicity industry became a corporate behometh.

In the late 1980s, a generation of filmmakers inspired by the directors of the 1970s began to flower outside the studio system. In the following decade, the independent movement bloomed. This work tells the story of the filmmakers and the independent distributors who revitalized Hollywood.

Why is Hollywood so successful? Overwhelming almost every other national cinema and virtually extinguishing foreign cinema in the multicultural United States, Hollywood seems powerful around the globe. This book draws from political economy, cultural studies, and cultural policy analysis to highlight the material factors underlining this apparent artistic success. This new edition brings the ...

The Warner Bros story is the history of Hollywood. No other studio has had more legendary films, more stars, or more influence on the course of Hollywood. Filmmakers like Martin Scorcese and Stanley Kubrick made history on the lot. This book gives greatest movie studio in history.

This is the true story of how J Parnell Thomas, chairman of the Committee (the House of Representatives version of Senator Joseph McCarthy's witchhunts) made a national name for himself by ruining the lives of hundreds of people in the movie industry. Two years later, Thomas would be jailed for embezzling government money, but in August 1953 he was riding high. 'Hollywood on Trial' relates the ...

Contemporary Hollywood Cinema brings together leading international cinema scholars to explore the technology, institutions, film makers and movies of contemporary American film making.

The focus of this work is the British Showcase circuit and aims to give an insight into the UK subsidiary's philosophy and development and with the aid of photographs, takes in an architectural apparaisal, in particular facades, foyers, auditoria and projection galleries.

Traces the history of film production in Northern Ireland from the beginnings of a local film industry in the 1920s and 1930s, when the first Northern Irish 'quota quickies' were made, through the propaganda films of the 1940s and 1950s and on to the cinema of the 'Troubles'.