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The New Market Leaders: Who's Winning and How in the Battle for Customers
by Fred Wiersema
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The New Market Leaders: Who's Winning and How in the Battle for Customers
Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful.
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- ISBN
9780743221375
- Published
- October 7th 2002 by Simon & Schuster Ltd
- Category
- Business Strategy
- Number of pages
- 272
- County of origin
- UNITED KINGDOM
- Dimensions
- 233 x 152
Borders UK LtdRegistered office: 120 Charing Cross Road, London WC2H 0JR
VAT No: 6500723719
