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The Story of Green & Blacks: How Two Entrepreneurs Turned an Ethical Idea into a Business Success
by Craig Sams and Josephine Fairley
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You save £1.80 (20%)
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The Story of Green & Blacks: How Two Entrepreneurs Turned an Ethical Idea into a Business Success
Green & Black's is one of the best-known brands in the food world, feted both for its quality and for its ethical credentials. Launched on a shoestring in 1991 by wholefood pioneer Craig Sams and his journalist wife Josephine Fairley, it is now an internationally renowned, award-winning brand and multi-million pound business. In this book the couple tell their story, relating early ups and downs, chronicling their work with cacao farmers in Belize and talking candidly about the challenges of running a successful ethical company in a cut-throat world. Both inspiring and entertaining, The Story of Green & Black's shows what is possible when you tear up the rule book and follow your instincts (And your tastebuds ...).
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- ISBN
9781905211463
- Published
- June 4th 2009 by Arrow Books Ltd
- Category
- Business Ethics
- Number of pages
- 272
- County of origin
- UNITED KINGDOM
- Dimensions
- 198 x 129
Borders UK LtdRegistered office: 120 Charing Cross Road, London WC2H 0JR
VAT No: 6500723719
