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The Ten Faces of Innovation: Strategies for Heightening Creativity Paperback book by

The Ten Faces of Innovation: Strategies for Heightening Creativity

by Tom Kelley

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The Ten Faces of Innovation: Strategies for Heightening Creativity

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the anthropologist , going into the field to see how customers use and respond to products; later you might be the hurdler , who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

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ISBN

9781846680311

Published
September 4th 2008 by Profile Books Ltd
Category
Business Strategy
Number of pages
304
County of origin
UNITED KINGDOM

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