A text offering practical advice in dealing with the managerial problems of professional service firms. Issues explored include marketing and business development, multinational strategies, human resource policies, profit improvement strategies, strategic planning, and the effective behaviour of practice leaders.

Based on the largest study of its kind ever undertaken, company managers reveal revolutionary insights about successful managerial behaviour.

Whether you work as a consultant or you work with consultants, this practical guide helps to discover how consulting influences your business- and real life-decisions and those of others. It is packed with: sample scenarios; case studies; client-consultant dialogues; hands-on tools; action plans; and implementation checklists.

In this definitive and revealing history, Henry Mintzberg unmasks the process that has mesmerised so many organisations since 1965: strategic planning.

In this text, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds. He also explains that marketers can transform a product or service from a one-time purchase to a daily part of life.

Explains the ins and outs of raising capital, setting fees, self-promotion, and more. This book offers material on how to overcome objections and vital information on internet- and e-based marketing and sales. It also includes a chapter on how to work in smaller markets with family owned businesses, non-profits and other 'non-traditional' clients.