Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This book argues that businesses are headed for disaster - unless they overcome the dangerously high attention deficits that threaten to cripple the workplace.

Can a good company become a great one and, if so, how? After a five-year research project, the author concludes that good to great can and does happen. Here, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.

Focuses on the knowledge-creating activities that managers control: developing problem-solving skills; experimenting to build for the future; and integrating information across internal project and functional boundaries. This work explains managers what constitutes a core capability, and which non-strategic capabilities can be outsourced.

Reveals that innovation is not as unpredictable as most managers have come to believe. This book argues that while the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable.