Helps companies create stronger brands by offering real substance. This book offers step-by-step considerations, and a five-phase process for creating and implementing effective brand identity. It contains the tools needed, whether a brand manager, marketer, or designer, when creating or managing a brand. It includes various full-color examples.

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in ...

A critical guide for designers, writers, editors and students.

Offering more than 450 images, along with the coverage of such topics as Italian, Russian, and Dutch design, this book includes: the invention of writing and alphabets; medieval manuscript books; the origins of printing and typography; renaissance graphic design; modern art and its impact on design; and the computer graphics revolution.

The Principles of Organizing Type. The underlying concepts of grid system organization and the interrelationship of typographical elements.

How do designers arrive at such elegant and useful solutions to complicated problems? Covering a broad spectrum of material, from signs and maps to electronic manuals, this work presents an international selection of work that makes our world function smoothly.