Covers the useful topics of microeconomics while exploring the relationship between economics analysis and human behavior.

1195/1500

The Western World is in the grip of a consumption binge unprecedented in human history. We aspire to the lifestyles of the rich and famous at the cost of family, friends, and personal fulfilment. This work presents an exploration of the effects of over-consumption and the everlasting pursuit of riches.

Short, sweet, and to the point, the book is packed with answers that people are searching for in order to help them make sales for the moment, and for the rest of their lives. People dont like to be sold but they love to buy, has become more than a registered trademark to Gitomer, it's a mantra.

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success.

Presentng a model for understanding the relationship between value and experience, this book shows how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary. It helps managers, marketers, and strategists recognize what customers want and how to deliver it.