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Understanding Popular Culture Paperback book by

Understanding Popular Culture

by John Fiske

£17.99
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Understanding Popular Culture

What is popular culture? How does it differ from mass culture? What do popular 'texts' reveal about class, race, and gender dynamics in a society? This book takes a new approach to the study of such cultural artifacts as: jeans tabloid newspapers TV game shows. Fiske differentiates between mass culture - the cultural 'products' put out by an industrialized, capitalist society, and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and message. Companion volume to Reading the Popular, this book presents a radically different theory of what it means for culture to be popular: that is, literally, of the people.

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ISBN

9780415078764

Published
August 24th 1989 by Taylor & Francis Ltd
Category
General
Number of pages
224
County of origin
UNITED KINGDOM
Dimensions
216 x 138

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