What is popular culture? How does it differ from mass culture? What do popular 'texts' reveal about class, race, and gender dynamics in a society? This book takes a new approach to the study of such cultural artifacts as: jeans tabloid newspapers TV game shows. Fiske differentiates between mass culture - the cultural 'products' put out by an industrialized, capitalist society, and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and message. Companion volume to Reading the Popular, this book presents a radically different theory of what it means for culture to be popular: that is, literally, of the people.
Top reviews
What's your view?
Write a review for Understanding Popular Culture
- ISBN
9780415078764
- Published
- August 24th 1989 by Taylor & Francis Ltd
- Category
- General
- Number of pages
- 224
- County of origin
- UNITED KINGDOM
- Dimensions
- 216 x 138
See more products with these tags: