A guide to managing creativity in a business environment. It demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.

This volume is about relationships, body language and how we relate to each other. It contains strategies for love and business which include: charming body language and gestures; effective empathizing; and how to work a party.

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

This work provides a 12-week course that guides the reader through the process of recovering their creative self. It aims to dispel the I'm not talented enough conditioning that tends to hamper the creativity of many people.

A distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller.