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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas Paperback book by

Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas

by Richard Bayan

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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas

'A thesaurus that works as hard as you do ...you'll wonder how you ever managed without it' - Advertising Age . Words That Sell is the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

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ISBN

9780071467858

Published
March 15th 2006 by McGraw-Hill Education - Europe
Category
Sales & Marketing: Advertising
Number of pages
144
County of origin
UNITED STATES
Dimensions
223 x 215

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