They spend their days - and too many of their nights - at work. There's Chris Yop, clinging to his ergonomic chair; Lynn Mason, the boss, whose breast cancer everyone pretends not to talk about; Carl Garbedian, secretly taking someone else's medication; Marcia Dwyer, whose hair is stuck in the eighties; and Benny, who's just - well, just Benny.

This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces.

Looks at the history of advertising. This book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. It helps you learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

The ad man sets his sights on the gravy train that is Venus: unconquered and waiting to be populated by Earth's capitalist-driven consumers.

Cayce Pollard owes her living to her pathological sensitivity to logos. In London to consult for the world's coolest ad agency, she finds herself catapulted, via her addiction to a mysterious body of fragmentary film footage, uploaded to the Web by a shadowy auteur, into a global quest for this unknown 'garage Kubrick'.

Presents a detective story with popular lead character Lord Peter Wimsey.

A distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller.

From forgotten cars such as Dodge Dart, to cigarettes to food and much more, this colourful collection of print ads explores the wide, wonderful world of 60s Americana.

You may not know it, but you've met Augusten Burroughs. You've seen him on the street, in bars, on the underground, at restaurants: a twenty-something guy, nice suit, works in advertising. Regular. Ordinary.

This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.

Among this collection of surprising, controversial and politically-incorrect American ads of the 1940s, readers can also find familiar products that haven't changed at all over the years, including Dole pineapples and Campbell's soup.

With the consumerist euphoria of the fifties going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. Featuring ads from the space age, this colorful collection of print ads explores the world of 60s Americana.

In the struggle for women's equality, there is one subject still shrouded in silence - women's compulsive pursuit of beauty. The author citing examples confronts the beauty industry and its advertising and uncovers the reasons why women are consumed by this destructive obsession.

Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring consumption ethic.

Provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to the inflence of the internet in the 1990s.

A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution.

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

Offers a portrait of how adults are infantilised in a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers. This title shows how the infantilist ethos deprives society of responsible citizens and displaces public goods with private commodities.